Monthly Archives: June 2015

Marketing Daily

Morning is always my favorite part of the day. The world is just starting to wake up. The sun peeks through the windows and floods the home or office with rich warm light. The world is relaxed and the hustle and bustle of the day has yet to begin. These are the times I love to sit back and catch up on the news. I always told my friends they would know I had it made when I had the milk and the newspaper delivered to my home. The milk comes every Wednesday but the paper never shows up on my porch, its on my phone.

The advent of the newspaper was the beginning of a billion dollar industry that created some of the first millionaires in the United States, but those days are disappearing. Depending on the source it appears newspaper readership is down 25-40%! Almost all newspapers are losing clients except the Wall Street Journal who saw a small uptick to a little over 2 million viewers. The main reason the Wall Street Journal increased was due to the simple fact that they are one of the few papers charging for their online news publications. They now have over 400k online viewers (I am one of them).

The writing is on the wall and that the newspaper will soon be an item only viewed in museums. The advantages of the News Paper were numerous, but perhaps the biggest advantage they brought to their clients was the fact that they were literally going into customers’ homes everyday! Think of the power you could have if you could get in front of millions of people everyday. The exciting news is: you can! With the advent of social media you have the ability to talk to your prospective clients every day. The main reason newspaper readership is down is because there is no need to buy a paper and read about news that happened 24 hours ago, or longer, when you can get real time news on multiple websites and social media platforms across the Internet. The world has evolved to the point that the faster you can get information the better off you are. Thus enters the RSS feed. RSS stands for Rich Site Summary. Although the development of RSS Feeds has had a somewhat troubled and often contentious start (see wikipedia for a detailed history), RSS Feeds have given people the opportunity to get information they desire delivered directly to them almost instantly.

An RSS Feed is simply a way for people to get access to any content you post without those people having to go to your site everyday. This gives people the ability to request information from multiple sites and have it all delivered to one convenient location via a Feed Reader or Feed Aggregate. There are multiple Feed Readers on the market. You can go to for more detail about the options available to you. Typically it is simple to start getting RSS Feeds. All you have to do is click on the Orange box with the radio waves in it (this has become the universal symbol for RSS Feeds). Choose which reader you would like to use. I prefer NetNewsWire just because I like the format and the ability to comment on blogs without leaving the feed reader.

Interestingly, one of the largest Feed Readers, Bloglines which is a subsidiary of, will be discontinuing their reader service as of November 1, 2010. As they said “The Internet has undergone a major evolution. The real-time information RSS was so astute at delivering (primarily, blog feeds) is now gained through conversations, and consuming this information has become a social experience. As Steve Gillmor pointed out in TechCrunch last year , being locked in an RSS reader makes less and less sense to people as Twitter and Facebook dominate real-time information flow. Today RSS is the enabling technology – the infrastructure, the delivery system. RSS is a means to an end, not a consumer experience in and of itself. As a result, RSS aggregate usage has slowed significantly, and Bloglines isn’t the only service to feel the impact.. The writing is on the wall”

Does this mean that RSS Feeds are dead? Absolutely not. This is a fantastic way to stay in front of your clients daily, but does bring up a good point. We are in a social world. Is your content being published socially? We all want the best effect we can get from our marketing but the simple fact is times have changed. If you want the most out of your marketing you need to change with the times.

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Summer Daily Brainwork

From a child’s point of view, there are advantages and disadvantages to having a teacher as a parent. The time off over holidays and summer vacations certainly provides plenty of options for family activities. However, that additional time at home also means plenty of opportunities for learning and character development.

In our household, Dad was the teacher, and he had three sons. So this meant plenty of sports and outdoor adventures. This also meant that we were given a choice every summer: 4 hours of summer school each day at the nearby public school or 90 minutes of daily supervised instruction at home. It was not much of a choice. Each summer we chose the option that Dad affectionately labeled as Summer Daily Brain Work.

Despite our relief at finally graduating from Summer Daily Brainwork once we got summer jobs or took community college classes during our high school years, we have to admit that we learned quite a few useful skills each summer. The study skills were especially helpful, and to this day, we don’t understand why these skills are not taught and re-taught to mastery during the regular school year by “regular” teachers.
Maybe these study skills are not introduced because teachers assume that most are simply common sense and do not require instruction. Or, maybe each teacher thinks that “some other teacher” should or has already taught them. From our personal experiences, study skills need to be taught, not justcaught.
In 90 minutes a day, you can cover the study skills lessons designed to teach your child everything that his or her regular teachers “did not have the time” to teach during the school year. Here’s how to develop your own 90 minutes of Summer Daily Brain Work.
-Find out what your child’s relative weaknesses are by giving a brief diagnostic test: Pennington Publishing offers free diagnostic tests in phonics, spelling, grammar, and mechanics, just to name a few. Design short lessons to address those weaknesses.
-Have your child read for 30 minutes a day in a book at his or her challenge level. Not sure how to help your child pick a book that will best develop the vocabulary and comprehension skills that your child needs to achieve optimal growth? Check out these helpful articles: How We Learn Vocabulary from Reading Part II and Interactive Reading: Making a Movie in Your Head.
-Have your child study Greek and Latin vocabulary flashcards. Which word parts should they memorize? Check out this article with the most common prefixes, roots, and suffixes titled How We Learn Vocabulary from Word Parts Part IV.
-Have your child develop his or her writing style and build writing fluency by spending 30 minutes a day writing journals, thank-you notes, blogs, emails, stories, or essays, while using the techniques taught in this article: How to Improve Your Writing Style with Grammatical Sentence Openers.

Who says that summer produces brain atrophe? In 90 minutes a day of Summer Daily Brainwork, you can help your child get a jump start on next year’s schoolwork.
For those of you who don’t have the time to create Summer Daily Brainworklessons, check out the study skills lessons in the self-guided booktitled Summer Daily Brainwork. Each of the 40 study skill lessons will teach your child to “work smarter, not harder.” Students who master these skills will spend less time, and accomplish moreduring homework and study time. Their test study will be more productive and they will get better grades. Reading comprehension and vocabulary will improve. Their writing will make more sense and essays will be easier to plan and complete. They will memorize better and forget less. Lastly, their schoolwork next fall will seem easier and will be much more enjoyable. The easy-to-follow lesson format of 1. Personal Assessment 2. Study Skill Tips and 3. Reflection is perfect for self-guided learning and practice. Each of the 40 lessons (5 per week for the 10 week summer with 2 weeks off for vacation) is “teacher-tested” and “kid approved.”

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Daily deal

All the people around the world shop on a daily basis. No matter if they are looking for groceries, home appliances or toys for their children, someone always buys something every second. Do you think that they have the possibility to conduct the same shopping for a much lower price? Do you think they are aware that they can have discounts of up to 80% for some products?

Australia is one of the most continuously developing countries in the world and this is where you will find one of the most developed markets. As the number of products increases and the number of interested customers is following the same principle, it is only natural that some people thought about offering the best solution for all parties involved in the process.

Lots of vendors are interested in selling their goods and earning a profit, but the larger the sales will be, the larger their profits will become. Some websites have found an opportunity to negotiate some deals with a few vendors in order to get a significant discount in exchange for an increased number of sales. And they have been very successful at it.

How many times have you found yourself looking for deals in a supermarket? How many times have you waited for prices to drop on certain products just to come at a later date and get your hands on what you thought were great bargains?

Strength lies in numbers, because when you offer to purchase a large number of products from vendors, they will also offer you great deals for what you are interested in. This is exactly what you can get from a deal aggregator, but they do all the negotiating for you.

How would you like to conduct online shopping and get some of the products or services you would normally get but with a 60, 70 or 80 percent discount? Would you consider this one of the best deals that you have ever gotten you hands on?

These website always offer a daily deal that will provide the perfect answer for your prayers. This is usually the best and the most attractive product or service on their portfolio with one of the most significant discounts they can provide for you.

The daily deal is not something you would want to miss, because it usually runs out in a few hours or in a day’s time. Once it is gone, you won’t be able to purchase it with the same significant discount from the same vendor no matter how bad you want it.

But finding out the daily deal from a number of websites might be a little difficult and even though you might receive emails from them, it might still be challenging to keep track. Why not resort to a solution that can sum everything up for you?

The deal aggregator mentioned afore is a website that gathers information about all the special offers you can find on all the websites mentioned afore and you can have a much better chance of finding the daily deal you are interested in.

The daily deal is one of the best options you have to get what you want for a much lower price and a reliable deal aggregator will offer you the chance to get your hands on some of the best deals you have ever seen on the market today.

Foreign News Online

There was a time, not very long ago when news available to people was limited to local news. News of national importance was hard to come by. People would spend hours discussing the small amounts of news available to them. Getting world news or breaking news was impossible since technology had not made the kind of leaps it has made today. So news reached them with a lag that could vary from a day to a week depending on the kind of news and on where they lived.
But today’s world is completely driven by technology. The way in which news is captured and the way in which it is documented , transmitted and finally packaged and delivered to the consumer has changed by leaps and bounds. The advent of innovative technologies and high competition among news channels has made it easy to get breaking news easily. New media like the World Wide Web has added additional dimensions to the media circus. Now not only can one get the news delivered in many ways (newspaper, TV, radio, internet, mobile phone etc) there are also huge amounts of customization available on when it should be delivered. This is possible most from interactive electronic media. You can get your TV to record your favorite world news channels all day and deliver the news to you when you switch on the recorded media. Or you can get snippets of foreign news captured based on your interests and delivered to your e-mail id once or more number of times a day from one or multiple sources. Or if you wish you can also access this news on your mobile –on the go. The amount of information available is as mind boggling as is the number of ways in which it can be accessed.
So if you are a sports freak and want world news on sports you can have it served to you. If you are into foreign news on international celebrities –it’s yours for the asking. And if you are an investor and dabble with international stocks, then world news on stock movements can be accessed in more ways than one. For the politically minded, local and foreign news about political parties and their alliances can also be accessed from multiple sources based on your convenience and fancy. Breaking news has become fairly important to all international media, more so because today there is no hassle in reaching the news to consumers almost as it happens-as long as the media can cover it. So foreign news on any calamity, any awards won in the entertainment arena, any games won in the sports world etc are available at the push of a button.

Foreign News for a digital age.

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Daily Fantasy Hockey League Tips in Choosing Defensemen

If you are a fan of the NHL then I bet you love daily fantasy hockey league games as well. It’s really a great way to be a sports buff, watch ice hockey action and get involved with daily fantasy hockey leagues. So whether you are in daily fantasy hockey leagues to win money or just to have fun, it is important to always strive to win games. After all, you are in this daily fantasy hockey leagues to win and not just waste time. Here are some pointers that you can follow so you have a chance of winning the games and be on top of your daily fantasy hockey leagues.

But first, here are a few things to keep in mind on choosing hockey defensemen and goalies.

1. Always research. The NHL hockey is a fun sport and though it is not as mainstream or as far-reaching as basketball or football, it is still a sport participated and enjoyed by millions of fans. With that being said, do the best you can when it comes to researching and know all about the teams and players of the NHL. There are 30 teams and there are definitely star players in each team. Always aim to get the star players in your draft.

2. Always have the power players in your draft. There should be no non-power players. The NHL has 30 teams, which means it has a lot of great powerful players. So, make use of that resource and get only the best. When you achieve a single point per game defensive player, you will find that it will enable you to put up the rest of your roster with great performing players.

3. There is such a thing as offensive specialists. These are specialist that may have only a few uses when it comes to real life ice hockey. But in the world of daily fantasy hockey leagues, they are the better choices. These offensive specialists are usually really well-rounded, and that is a trait you want in a player. To make the game more fun and not too serious, you can also be adventurous with your choices of defensemen later on in the draft selection set.

4. In the world of daily fantasy hockey leagues, perhaps drafting a goalie is the one thing that can put you in a tough spot. You should not stock up on these goalies as much as you would get great skaters. But have back up for your goalie and choose two or three because you will need them.

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