Monthly Archives: December 2015

The unending desire for Cricket news

The first thing that a cricket fan would demand in the morning apart from a cup of hot coffee is the latest cricket news.


Whether scouring the sports page of a newspaper or skimming through the news or sports channels, all a cricket fanatic looks for is the latest development going on in the cricket world.


The quench for the information isn’t restricted to the cricket field. What is happening in a cricketer’s personal life attaches equal importance as his on-field antics.


The way cricket news is covered these days has undergone a sea change since the time India won the world cup in 1983. At that time transistors were in prevalence and you could see people hooked onto their radio-sets for hours listening to the running commentaries. They would scream with joy and express disappointment as the commentator would modulate his tone to express the various developments.

Now the same is being done by news channels. Every fall of wicket, every run scored is reported heavily.

With the proliferation of Television, the way Cricket News is reported these days has incorporated the way general news is handled. The breaking news syndrome is fast catching with it as well. This is due to the fact that cricket is becoming more and more popular and is increasingly being dishing out controversies as well.


The governance, administration, decisions of cricket boards and International Cricket Council etc. has become a major source of cricket news.


A cricket crazy nation that India is makes it crucial for the news channel in India to be on their toes all the time and package a Cricket News piece in a manner that grabs the maximum eyeball.


The obsession with the cricket news reaches its crescendo when a major tournament like ICC Cricket World Cup, India-Pakistan, Ashes etc. is underway. So does the controversies attached to it.


During the recent cricket world cup held in the sub-continent the news of England’s Ian Bell not being given out due to a controversial rule generated much hype since it involved Indian cricket team.

The new media or the internet has provided cricket fans with news on the go facility, providing ball by ball update of match when other means aren’t available. They not only update you with the latest cricket news but have many other features like: Debates, Opinion Polls, Letters, reader’s blog etc; that keeps people hooked on to these websites.


Certainly, cricket being the most popular game in India, the various media organization ranging from radio to internet are making a killing selling cricket news.

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The demand for Global News is increasing

The demand for news has increased as Globalization has taken place in the world. 24*7 it offers support to all the people. People obtain news by simply logging in on the internet or just switching on the television or even by purchasing a daily newspaper. All these are the sources for providing one with global news or world breaking news. There are innumerable types of news that people can have access to. It can be from sports news to entertainment news or even fitness news and politics news. The journalists have to deal with all kinds of tiny details about the news. Let it be print media or broadcast media this thing is applicable in any form of media. A person just needs to sit back and relax for getting all kinds of news from all corners. Any kind of events should never be kept as secrets. The journalists should always be aware about each and every thing.  They should be aware of international news as well as global news.

Current affairs are one of the most engaging types of news. The number of slots acquired by is the highest. People are always curious for knowing what is happening in the world around them which develops interest in their minds for it. This demand for current affairs is satisfied by the news channels. They always broadcast the latest business news on their channels. Whatever the public thinks and concludes is also to a great extent fashioned by the media. Hence, whether it includes insult or praise to some person is highly manipulated by the media. The approach of the masses is tailored to a vast extent by the media. This is considered by many as a false thing to do. This may result in always taking people for granted. This truly happens when news is broadcasted by various news channels.

Acquiring the upmost position is the main aim of most of the news channels who deliver world breaking news and have entered the competition. This confuses a person because he doesn’t comprehend which news channel he should watch and which he should not. Many a time’s news channels are influenced by a particular political party. They manipulate their version of story and broadcast it on the news channels. Though, if media falls for these moneymaking offers, it will be considered as a wrong move. The viewers cannot do much about it. But, the caution also is not always implemented. A higher authority should be given the power to decide what is wrong and what is right.

Entertainment and fitness news is something people have a lot of interest in and also in knowing about the world business news. Some news channels only show the international news  and global news.

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Breaking News at Lightening Fast Speed

Remember the days when your parents used to wait for the next day’s light for the daily dose of what is happening around the world and in the country? News, twenty years before, was only through the newspapers which used to reach next day. By that time the developments reached to the heights that you had to update yourself of the entire information all over again. It was after the Asian Games in 1984 and later the Gulf War which took evolution of technology in disseminating information and news to the next level. With the advent of technology the hour long news bulletin in the general entertainment channel got transformed into twenty-four hour news channels.


Twenty-four hour news channel and breaking news is a concept initiated by the West. With the launch of several 24-hour news channels, the players were forced to be part of the race to reach the number one spot. Whether it is viewership, TRP or raking in the moolah through advertisements, the news channels had no option than competing with each other. This is how the viewers got introduced to the concept of breaking news in India. The fierce competition for convincing the viewer that their channel is the first one to get them the latest and the most updated information that matters to them . Breaking news can be defined as any of the current events which cuts short the normal scheduled programming on a twenty-four hour news channel.


The decision to cut short to breaking news is taken by the broadcaster. While some news channels by policy decide on breaking news for events of national or political importance, other news channels can decide on the breaking news on the basis of the wide interest of the viewers. The breaking news can be from any field today. The topics from which breaking news can come from include politics, national integrity, war, business, economy, sports and entertainment and foreign policy. What can be the Breaking News Today is open to a debate. The breaking news in India has come at a juncture where anywhere from an actress giving birth to a child to a minister making a slip of a tongue during the question hour of the Parliament session can become make news headlines.


As far as breaking news in India is concerned it can be an upcoming event, an update on the live coverage of an event or any latest development on the story which has been covered before. Most of the news channels follow the breaking news for just a matter of five minutes and later do a detailed story, while some other channels continue flashing breaking news through a ticker for a few hours until it gets any detailed information on the course of events further.


Just at the click of a button all the latest updates are either available on the news channels through television or through the news websites of various newspapers. With several news channels mushrooming in the recent times, the newspapers have also tightened their belts to gear up for the competition and regain their readership. Almost all news papers have strengthened their network by using the online interface to develop their own news website to flash the latest breaking news. No matter how fierce the competition may be, the viewer is getting full advantage of breaking news today. Now all the breaking news and live updates are readily available on all the Indian news channels without having to wait for the next morning to get any information that matters to them. For a country like India the economy of which, is growing at such a fast pace, the citizen has to have the latest of all the news developments to keep them abreast of what is important in their country and around the world.

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